Felix Baumgartner & Red Bull Stratos
Like nearly 8 million other people around the world, on October 14, 2012, my family and I were glued to the Web (and Discovery News) watching Felix Baumgartner and the Red Bull Stratos team break several skydiving records as he jumped from his capsule at an altitude of 128,000 feet (roughly 24 miles!) and broke the sound barrier on his way down.
Not only did he succeed on virtually all of his record attempts (he came up ~10 seconds short of the record for longest freefall), but also the entire event was executed phenomenally well by Red Bull and all of its partners around the world. It was a huge publicity bonanza, continuing to garner public attention even weeks later. I wished that James Cameron, National Geographic, and their partners had executed nearly as well during his March 2012 record-breaking solo submarine dive to the deepest point in the ocean.
This is one of my favorite images from the historic day.
Here is an official Red Bull summary video.
Here is an official Red Bull video where you can faintly hear the sonic boom at :25.
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